Product UX for

growth-critical

systems.

Onboarding · Subscriptions · Payments. Trust at the seams between humans and AI.

Product UX for

growth-critical

systems.

Onboarding · Subscriptions · Payments. Trust at the seams between humans and AI.

Brand 1
Brand 2
Brand 5
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Brand 3
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Brand
Brand 1
Brand 2
Brand 5
Brand 4
Brand 3
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Brand 1
Brand 2
Brand 5
Brand 4
Brand 3
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Brand

About me

I love turning ideas into something real through design. Started in architecture, taught for years, then moved into digital product design, but the instinct stayed the same: understanding how structure shapes behavior.

I focus on designing experiences that feel clear trustworthy, and easy to move through. My goal is to reduce hesitation and help people act with confidence.

I pay close attention to the systems beneath the interface, edge cases, interaction logic, and the realities of what actually ships. I work closely with product and engineering to build experiences that scale clearly and work naturally.

I recharge through slow coffee mornings, hiking, prog rock playlists, and being a mama.

She/her | Ve-thee (/vidhi/)
“Vidhi means Method in Sanskrit”

About me

I love turning ideas into something real through design. Started in architecture, taught for years, then moved into digital product design, but the instinct stayed the same: understanding how structure shapes behavior.

I focus on designing experiences that feel clear trustworthy, and easy to move through. My goal is to reduce hesitation and help people act with confidence.

I pay close attention to the systems beneath the interface, edge cases, interaction logic, and the realities of what actually ships. I work closely with product and engineering to build experiences that scale clearly and work naturally.

I recharge through slow coffee mornings, hiking, prog rock playlists, and being a mama.

She/her | We-thee (/vidhi/)
“Vidhi means Method in Sanskrit”

My work history

Subscription + onboarding UX.

Fogbender Software

Lead UX Designer

Oakland, CA

Oct' 25 - Current

What I did

Marketeq Digital

UX Researcher & Designer

San Francisco, CA

Dec'23 - Oct'25

What I did

DUCA

Lead UX Researcher

San Francisco, CA

Nov'24 - Aug'25

What I did

DUCA

Lead UX Researcher

San Francisco, CA

Nov'24 - Aug'25

Show all

My work history

Subscription + onboarding UX.

Fogbender Software

Lead UX Designer

Oakland, CA

Oct' 25 - Mar'26

What I did

Marketeq Digital

UX Researcher & Designer

San Francisco, CA

Dec'24 - Oct'25

What I did

DUCA

Lead UX Researcher

San Francisco, CA

Nov'24 - Aug'25

What I did

DUCA

Lead UX Researcher

San Francisco, CA

Nov'24 - Aug'25

Show all

From the founders
I’ve built with.

From the founders
I’ve built with.

Vidhi partners closely with engineering from handoff through delivery with her modern design workflow. She delivers clear, dev-ready design files and thoughtful interaction details that streamlines implementation.

Andrei Soroker

Founder & CEO · Fogbender Software

Vidhi partners closely with engineering from handoff through delivery with her modern design workflow. She delivers clear, dev-ready design files and thoughtful interaction details that streamlines implementation.

Andrei Soroker

Founder & CEO · Fogbender Software

Vidhi brings big-picture thinking with tactical execution. She has been a fundamental driver of our product’s evolution. Her ability to operate efficiently is invaluable to any lean startup environment.

Kelly Fuson

Founder · Anothr Lap

Vidhi has a rare ability to design how systems actually work. She redefined flows across our client profiles, earnings portal, and transactions, grounding every decision in logic, real user needs, and deep research.

Christopher Torres

Founder & CEO · Marketeq Digital

From the founders
I’ve built with.

Vidhi partners closely with engineering from handoff through delivery, delivering clear, dev-ready design files and thoughtful interaction details that streamlines implementation.

Andrei Soroker

CEO · Fogbender (YC W22)

Vidhi brings a rare mix of big-picture thinking and tactical execution.She has been a fundamental driver of our product’s evolution. Her ability to operate efficiently is invaluable to a lean startup environment where time is our most precious resource.

Kelly Fuson

Founder · Anothr Lap

Vidhi has a rare ability to design not just what users see, but how systems actually work. She redefined flows across our client profiles, earnings portal, and transactions, grounding every decision in logic, real user needs, and deep research.

Christopher Torres

CEO · Marketeq Digital

From the founders
I’ve built with.

Vidhi partners closely with engineering from handoff through delivery, delivering clear, dev-ready design files and thoughtful interaction details that streamlines implementation.

Andrei Soroker

CEO · Fogbender (YC W22)

Vidhi brings a rare mix of big-picture thinking and tactical execution.She has been a fundamental driver of our product’s evolution. Her ability to operate efficiently is invaluable to a lean startup environment where time is our most precious resource.

Kelly Fuson

Founder · Anothr Lap

Vidhi has a rare ability to design not just what users see, but how systems actually work. She redefined flows across our client profiles, earnings portal, and transactions, grounding every decision in logic, real user needs, and deep research.

Christopher Torres

CEO · Marketeq Digital

What I do, end to end.

My toolkit

Figma

Miro

Jira

Hotjar

Mixpanel

ChatGPT

Claude

Product UX Design

Design Systems & Tokens

UX Research

Prototyping & Interaction

Accessibility (WCAG 2.2)