Product UX for
growth-critical
systems.
Onboarding · Subscriptions · Payments. Trust at the seams between humans and AI.
Product UX for
growth-critical
systems.
Onboarding · Subscriptions · Payments. Trust at the seams between humans and AI.
























Latest Projects
About me

I love turning ideas into something real through design. Started in architecture, taught for years, then moved into digital product design, but the instinct stayed the same: understanding how structure shapes behavior.
I focus on designing experiences that feel clear – trustworthy, and easy to move through. My goal is to reduce hesitation and help people act with confidence.
I pay close attention to the systems beneath the interface, edge cases, interaction logic, and the realities of what actually ships. I work closely with product and engineering to build experiences that scale clearly and work naturally.
I recharge through slow coffee mornings, hiking, prog rock playlists, and being a mama.
She/her | Ve-thee (/vidhi/)
“Vidhi means Method in Sanskrit”
About me

I love turning ideas into something real through design. Started in architecture, taught for years, then moved into digital product design, but the instinct stayed the same: understanding how structure shapes behavior.
I focus on designing experiences that feel clear – trustworthy, and easy to move through. My goal is to reduce hesitation and help people act with confidence.
I pay close attention to the systems beneath the interface, edge cases, interaction logic, and the realities of what actually ships. I work closely with product and engineering to build experiences that scale clearly and work naturally.
I recharge through slow coffee mornings, hiking, prog rock playlists, and being a mama.
She/her | We-thee (/vidhi/)
“Vidhi means Method in Sanskrit”
My work history
Subscription + onboarding UX.
Fogbender Software
Lead UX Designer
Oakland, CA
Oct' 25 - Current
What I did
Marketeq Digital
UX Researcher & Designer
San Francisco, CA
Dec'23 - Oct'25
What I did
DUCA
Lead UX Researcher
San Francisco, CA
Nov'24 - Aug'25
What I did
DUCA
Lead UX Researcher
San Francisco, CA
Nov'24 - Aug'25
Show all
My work history
Subscription + onboarding UX.
Fogbender Software
Lead UX Designer
Oakland, CA
Oct' 25 - Mar'26
What I did
Marketeq Digital
UX Researcher & Designer
San Francisco, CA
Dec'24 - Oct'25
What I did
DUCA
Lead UX Researcher
San Francisco, CA
Nov'24 - Aug'25
What I did
DUCA
Lead UX Researcher
San Francisco, CA
Nov'24 - Aug'25
Show all
From the founders
I’ve built with.
From the founders
I’ve built with.
Vidhi partners closely with engineering from handoff through delivery with her modern design workflow. She delivers clear, dev-ready design files and thoughtful interaction details that streamlines implementation.

Andrei Soroker
Founder & CEO · Fogbender Software
Vidhi partners closely with engineering from handoff through delivery with her modern design workflow. She delivers clear, dev-ready design files and thoughtful interaction details that streamlines implementation.

Andrei Soroker
Founder & CEO · Fogbender Software
Vidhi brings big-picture thinking with tactical execution. She has been a fundamental driver of our product’s evolution. Her ability to operate efficiently is invaluable to any lean startup environment.

Kelly Fuson
Founder · Anothr Lap
Vidhi has a rare ability to design how systems actually work. She redefined flows across our client profiles, earnings portal, and transactions, grounding every decision in logic, real user needs, and deep research.

Christopher Torres
Founder & CEO · Marketeq Digital
From the founders
I’ve built with.
Vidhi partners closely with engineering from handoff through delivery, delivering clear, dev-ready design files and thoughtful interaction details that streamlines implementation.

Andrei Soroker
CEO · Fogbender (YC W22)
Vidhi brings a rare mix of big-picture thinking and tactical execution.She has been a fundamental driver of our product’s evolution. Her ability to operate efficiently is invaluable to a lean startup environment where time is our most precious resource.

Kelly Fuson
Founder · Anothr Lap
Vidhi has a rare ability to design not just what users see, but how systems actually work. She redefined flows across our client profiles, earnings portal, and transactions, grounding every decision in logic, real user needs, and deep research.

Christopher Torres
CEO · Marketeq Digital
From the founders
I’ve built with.
Vidhi partners closely with engineering from handoff through delivery, delivering clear, dev-ready design files and thoughtful interaction details that streamlines implementation.

Andrei Soroker
CEO · Fogbender (YC W22)
Vidhi brings a rare mix of big-picture thinking and tactical execution.She has been a fundamental driver of our product’s evolution. Her ability to operate efficiently is invaluable to a lean startup environment where time is our most precious resource.

Kelly Fuson
Founder · Anothr Lap
Vidhi has a rare ability to design not just what users see, but how systems actually work. She redefined flows across our client profiles, earnings portal, and transactions, grounding every decision in logic, real user needs, and deep research.

Christopher Torres
CEO · Marketeq Digital
What I do, end to end.
My toolkit
Figma
Miro
Jira
Hotjar
Mixpanel
ChatGPT
Claude
Product UX Design
Design Systems & Tokens
UX Research
Prototyping & Interaction
Accessibility (WCAG 2.2)



